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LATEST BEAUTY EDIT
KOREAN MAKEUP PRODUCTS BY JSM
Discover the essence of K-beauty with Jung Saem Mool, a revered makeup artist who has shaped beauty trends since the 1990s. At JUNGSAEMMOOL, we embody the philosophy of 'Natural Beauty,' merging fine art principles with cosmetic innovation to create products that enhance and honour your unique features. Our Key 7 philosophy infuses artistry into every creation, empowering you to embrace your distinct beauty with confidence.
CURATING ELEGANCE THROUGH MASTERY
At JUNGSAEMMOOL, we transcend conventional beauty norms by merging the meticulousness of fine art with the precision of makeup artistry. Synonymous with an elevated aesthetic, JUNGSAEMMOOL draws on decades of industry expertise to craft Korean cosmetic products that not only enhance but celebrate the intrinsic beauty of the individual.
THE ART OF THE FLAWLESS VISAGE
Master the art of flawless beauty with JUNGSAEMMOOL’s tailored skincare and makeup, designed to illuminate your natural allure without concealing it.
QUINTESSENCE OF SKIN FIRST
Our philosophy elevates skincare to an art form, enriching and vitalising the skin for a visibly radiant and resilient complexion.
CRAFTING BEAUTY WITH PRECISION
Experience the meticulous craftsmanship of JUNGSAEMMOOL, where each product is a testament to precision and artistic innovation, enhancing your daily beauty ritual.
THE ARTIST'S ESSENTIALS: JUNGSAEMMOOL’S TIMELESS TRIO
Discover the art of transformation with JUNGSAEMMOOL's three most coveted creations. Each meticulously crafted, integrating the finest ingredients with unparalleled artistry, enhances natural allure while setting new benchmarks in luxury cosmetics.
THE ART OF KOREAN BEAUTY
In Korean beauty, every step is an art form, from perfecting the skin's base to defining the eyes and enhancing the lips. JUNGSAEMMOOL’s approach to the curation of our collection of cosmetic products emphasises the celebration of natural beauty through techniques that enhance features subtly and effectively.
ESSENTIAL SKINCARE: THE ARTISTIC BASE
True beauty begins with the skin. At JUNGSAEMMOOL, skincare is viewed as the foundational step in the makeup process. Our Korean skincare products are meticulously formulated to enrich and protect the skin, creating a radiant and healthy base that enhances the effectiveness of further cosmetic applications.
REFINED BASE MAKEUP
Achieve a flawless complexion with JUNGSAEMMOOL’s sophisticated base makeup. Designed to even out skin tone while enhancing its natural texture, our foundations, concealers, and primers set the stage for a makeup look that exemplifies elegance and understated glamour.
PRECISION IN EYE MAKEUP
Define and dramatise your eyes with JUNGSAEMMOOL's expertly developed eye makeup line. From subtle definitions to bold accents, our products are tailored to enhance your look with precision, allowing for expressions that resonate with both contemporary and classic styles.
LIP ARTISTRY PERFECTED
Complete your makeup ensemble with a touch of luxurious lip products. Whether you’re aiming for a bold, statement lip or a natural, understated finish, UNGSAEMMOOL's range offers lasting hydration, superior pigment, and comfort, ensuring your lips remain the focal point of your sophisticated look.
MEET OUR ARTISTS

Master Jung Saem Mool
MAKEUP MASTER
Drawing from over three decades of experience since the 1990s, makeup artist Jung Saem Mool has cultivated an illustrious career by collaborating with Korea's most prominent figures. Her innovative approach to beauty has not only shaped the looks of countless celebrities but has also become synonymous with the evolution of Korean makeup trends. Through her distinctive "K-beauty make philosophy," Jung Saem Mool has solidified her position as one of the most highly desired and influential makeup artists in the industry.

OH YURA
HAIR DIRECTOR
Oh Yura is the Hair Director of JUNGSAEMMOOL Flagship Store in Singapore. With over a decade of expertise as a hairstylist and industry experience since 2012, she has mentored and led the artistry team.
She has worked with numerous Korean celebrities throughout her career, creating unforgettable looks for renowned figures like Kim Yuna and K-pop stars such as Chung Ha and Sunmi.
Find out more at @jsm_yura


LEE HYUNKYUNG
(NEW) MAKEUP DIRECTOR
Lee Hyunkyung is the Makeup Director at JUNGSAEMMOOL Flagship Store in Singapore.
Her journey in makeup artistry started at the renowned JUNGSAEMMOOL Art & Academy in South Korea. With 11 years of experience, she served as the Makeup Director at JUNGSAEMMOOL Inspiration East Branch in Cheongdam, where she honed her craft working with Korean celebrities, media personalities and more.
In 2025, she relocated to JUNGSAEMMOOL Flagship in Singapore, bringing along her expertise and hopes to continue inspiring and elevating beauty standards internationally.
Find out more @sapi0711

LEE EUNSOL
MAKEUP DIRECTOR
Lee Eunsol is the Makeup Director at JUNGSAEMMOOL Flagship Store in Singapore. Her journey in makeup artistry began at the renowned JUNGSAEMMOOL Art & Academy in South Korea.
With 10 years of experience as a makeup artist, she has worked with numerous Korean stars, media personalities and clients, both domestically and internationally.
Find out more at @jsm_eunsol

FAQs
All Korean cosmetics and makeup products by JUNGSAEMMOOL, available online and in our Korean makeup studio, include the expiry dates on their packaging. For optimal quality, we recommend using the products within their designated shelf life after opening.
Our products are free from harmful substances and have been rigorously tested on a variety of skin types to ensure safety and peace of mind. While suitable for most, we advise those who are pregnant or breastfeeding to consult a healthcare professional before use.
Joining our Beauty Rewards is simple: create an account and make a purchase to start earning points! Register here to track purchases, accumulate points, and redeem rewards. Note: JSM Beauty Rewards are available only to registered customers.
We offer free standard shipping of our Korean cosmetics and makeup products in Singapore for orders over $60. For orders under this amount, a $4 delivery fee applies. Deliveries are completed within 5-7 working days; please allow extra time during peak periods. For more details, view our shipping FAQs.
Items can be exchanged if they are in original condition (sealed and unused) within 3 days of receipt. Exchanges are permitted once per purchase, subject to approval, for incorrect, defective, or damaged items only. For more information, please see our return policies.